⚠️Project still under construction, but feel free to take a look around!⚠️
Exploring the consumer trends and current needs of students looking to break into the UX industry.
MY ROLE
TIMELINE
APPROACH
UX research and user interviews to identify the needs of our target audience, understand their knowledge gaps and current content consumption trends and patters for a more targeted app relaunch.
WHAT IS LEARNERS?
Learners is a pioneering edtech company enriching the UX industry through live streaming events and curated conferences. They are looking to create a solution that connect's industry professionals looking to help newbies break into UX.
Emerging UXers (noun):
Individuals in the early stages of their careers in User Experience (UX) design and research, typically students, recent graduates, or career changers, developing their skills and building portfolios to enter the industry.
experienced a
95% churn rate.
was created with uncertainty about the target audience.
had uncertainties about the desired type of content.
wasn't sure about the best way to deliver information.
CLIENT ASKINGS
How might we reinvent the Learners mobile app to appeal to a new crop of grad and undergrad students interested in pursuing careers in UX?
WHAT WE DID
Identify the knowledge gaps and learning needs of emerging UXers.
Explore the best way to deliver desired knowledge and information.
WHO WE'RE DESIGNING FOR
METHODS
COMPETETIVE ANALYSIS
INSIGHT #1
Needs for Clear-Cut Portfolio Guidance & Feedback
INSIGHT #2
Need for Reliable and Accessible UX Connections
